What is Organic?
- can you taste the difference?
- is it better for you and what about quality?
- why is 'certified'labelling important?
- why can it be more expensive?
- who wants it?
Organic products are those that have been produced without the use of artificial inputs such as man-made chemical fertilisers, herbicides, pesticides, fungicides, growth promotants, antibiotics, irradiation, bleaching or genetically modified organisms.
For this to be possible, production relies upon more long-term sustainable practices from 'farm-gate to plate'. Generally, the principles ensure that the soils are well cared for, which in turn provides healthier crops and animals. Key points of difference include encouraging crop diversity and rotating crops, which makes them more resistant to disease, using natural fertilisers such as compost, and natural herb-based sprays, and antibiotics like garlic. Animal welfare is also important: foraging and grazing on natural pastures is essential as is eating only certified organic feed.
Today's organic produce is sourced from farmers using modern technology and ancient traditions - both large and small-scale. The organic cycle generally takes longer, actually uses less water and is generally in tune with the seasons.
Can you taste the difference?Organic products are often described as very flavoursome: "the way food used to taste". This is particularly noticeable the more of it you eat, then when tasting the conventional equivalent again. Organic brands are winning international awards over their non-organic counterparts.
Is it better for you and what about quality?Numerous international studies have shown that organic produce contains more nutrients and less toxic residues than its non-organic counterpart. As with any purchase, it pays to be discerning. Original Foods sources our produce from reputable, certified producers.
Why is 'certified' labelling important?Using certified products is the only guarantee that the producer, wholesaler and kitchen have adhered to very stringent organic guidelines, which get rigorously audited. Penalties apply for non-adherence, ensuring industry integrity. The Australian Government and industry certifiers are moving toward more consistent labelling and authenticity requirements. And choosing 'certified' organic demonstrates you recognise the unique aspects of this vital sector, which need preserving.
Why can it be more expensive?Because producing goods organically requires more labour & maintenance, and there is minimal access to government subsidies for growers, unlike conventional farming which is heavily subsidised. There are also broader benefits such as better farming practices and land care. An extra dollar now when we make a purchase saves tax dollars in land and water resource regeneration and health care costs now & in the future.
Who wants it?Australian and overseas research indicates people of all income brackets purchase organic. Once they understand the principles, they commit to the category, either for some or all purchases. Understanding and appreciation is growing rapidly, particularly amongst those when have been touched in some way by health concerns or environmental degradation.